OUR HISTORY

20 years

High quality products, satisfied customers and successful growers have always been our top priorities. Since 2001, the cultivation of Eden’s Creations has been at the heart of the Beauty Ladies® brand. It is characterized by social and environmental responsibility, innovation and family continuity.

Henk Hoekert and Gerd Canders together register the first Beauty Ladies® varieties.

After successful breeding, the first plants are produced for the trade.

Since 1990 Henk Hoekert and Gerd Canders have worked together. Henk successfully bred the Calluna vulgaris variety Dark Beauty, a Calluna with a half-open bud, which was licensed in 1991 and has enjoyed great popularity ever since.

From 2000 onwards, Henk Hoekert dedicated himself to the breeding of Calluna vulgaris bud bloomers. The first successes soon became apparent and the first varieties were registered with the Federal Office of Plant Varieties under the Beauty Ladies® brand as early as 2001.

10 million pots

Marketing is professionalized – product concepts, photography, catalog

The Beauty Ladies® already inspire with a wide variety of shapes and colors and the growth is strong. Time to rest on our laurels? No!

In 2010, the marketing of Beauty Ladies® was renewed. Among other things, a new logo was designed: “Beauty Ladies® NATURE’S BEST CALLUNA” was the program from this point on.

From his time in California horticulture Tom Canders brought a clear idea back to Germany: appealing concepts that inspire!

Thus, the Starlight® Trios with their varieties Ameties, Milca, Milca White, Melody, Wildberry Wonder and Harmony were launched in 2010. On the trio market, which until then had only known white-red-yellow combinations, the Starlight® Trios have since provided a whole new variety of colors.

Beauty Ladies® on Facebook 

Henrik Rietberg

joins the Eden’s Creations team in third generation

High Five® – the first five-color Calluna is launched

30 million pots

Rapid growth requires larger seedling capacities

In 2004, Nica started the production of Beauty Ladies young plants. Since then, the number of Beauty Ladies on the market has increased more than tenfold and strong partners for the rapid expansion of young plant production were needed:

Thus, one after another young plant producers joined in the following years and the Belaju Group was founded.

In the meantime, 6 highly specialized young plant producers are on board as producers, who constantly spur each other on to new best performances in partnership cooperation and give the more than 100 Beauty Ladies® producers a top start for their production:

  • NiCa – Beauty Ladies® young plant producer since 2003

  • Gartenbau Canders – Beauty Ladies® young plant producer since 2012

  • Janßen Group – Beauty Ladies® young plant producer since 2015

  • Gartenbau Welbers – Beauty Ladies® young plant producer since 2019

  • Gartenbau Boland – Beauty Ladies® young plant producer since 2019

  • Gartenbau Kerski – Beauty Ladies® young plant producer since 2022

Beauty Ladies® on Instagram 

Seastar® – the new product brand comes on the market

Eden’s Creations continues to expand the young team and creates even stronger structures in the growing sector.

Champs® – the new product brand comes on the market

Eden’s Creations joins the Dutch consortium “Next Level Ornamental Plant Breeding” and increases the focus on sustainable breeding.

Breeding fully professionalized and focused on sustainability for the future

Marc Canders

joins the Europant team

Market launch of Beauty Ladies® and establishment of young plant production

From 2003, the first growers were able to produce Beauty Ladies. Immediately, a strong partner in young plant production could be convinced with the company NiCa Jungpflanzen, which produces outstanding young plants for our growers until today.

The first steps were taken, the first challenges in production were mastered and attention was devoted to the development of new varieties. How good it is to be able to exchange ideas with other experts and solve problems together!

Beauty Ladies® Expert Circle

The first steps were taken, the first challenges in production arose and the production of the new varieties needed a lot of attention. How good it is to be able to exchange ideas with other experts and solve problems together!

In 2005, 12 Beauty Ladies® producing growers met for the first time, together with Norbert Gröger, the horticultural engineer who has been accompanying the group for 16 years now.

Today, the group consists of a total of 17 growers and 2 consultants to combine expertise and enthusiasm into a strong network in the calluna market.

The first image film was produced

20 million pots

Product series Skyline® is launched on the market

First participation as exhibitor at IPM Essen

Since 2013, it is impossible to imagine IPM without the Beauty Ladies®.

Every year they present the strong, new concepts at the trade fair and inspire both the trade professionals and the gardeners. Feel free to come by and see for yourself!

The second image film was produced

40 million pots

Foundation of the young Beauty Ladies® group

Young, fresh & innovative – With the young Beauty Ladies® group, second and third generation producers are given a platform so that an exchange can take place among ambitious producers of the same age.

Colour Crown® – new product brand to be launched on the market

50 million pots

The third image film was produced

Beautybelle® – the new product brand comes on the market

Winterladies® – the new product series comes onto the market

The 4. image film was produced

The company Europlant Canders with Gerd, Tom and Marc is still on the upswing and keeps the focus on the expansion of the production and with the trade partners.

Henk Hoekert and Gerd Canders together register the first Beauty Ladies® varieties.

After successful breeding, the first plants are produced for the trade.

Since 1990 Henk Hoekert and Gerd Canders have worked together. Henk successfully bred the Calluna vulgaris variety Dark Beauty, a Calluna with a half-open bud, which was licensed in 1991 and has enjoyed great popularity ever since.

From 2000 onwards, Henk Hoekert dedicated himself to the breeding of Calluna vulgaris bud bloomers. The first successes soon became apparent and the first varieties were registered with the Federal Office of Plant Varieties under the Beauty Ladies® brand as early as 2001.

Market launch of Beauty Ladies® and establishment of young plant production

From 2003, the first growers were able to produce Beauty Ladies. Immediately, a strong partner in young plant production could be convinced with the company NiCa Jungpflanzen, which produces outstanding young plants for our growers until today.

The first steps were taken, the first challenges in production were mastered and attention was devoted to the development of new varieties. How good it is to be able to exchange ideas with other experts and solve problems together!

Beauty Ladies® Expert Circle

The first steps were taken, the first challenges in production arose and the production of the new varieties needed a lot of attention. How good it is to be able to exchange ideas with other experts and solve problems together!

In 2005, 12 Beauty Ladies® producing growers met for the first time, together with Norbert Gröger, the horticultural engineer who has been accompanying the group for 16 years now.

Today, the group consists of a total of 17 growers and 2 consultants to combine expertise and enthusiasm into a strong network in the calluna market.

10 million pots

Marketing is professionalized – product concepts, photography, catalog

The Beauty Ladies® already inspire with a wide variety of shapes and colors and the growth is strong. Time to rest on our laurels? No!

In 2010, the marketing of Beauty Ladies® was renewed. Among other things, a new logo was designed: “Beauty Ladies® NATURE’S BEST CALLUNA” was the program from this point on.

From his time in California horticulture Tom Canders brought a clear idea back to Germany: appealing concepts that inspire!

Thus, the Starlight® Trios with their varieties Ameties, Milca, Milca White, Melody, Wildberry Wonder and Harmony were launched in 2010. On the trio market, which until then had only known white-red-yellow combinations, the Starlight® Trios have since provided a whole new variety of colors.

Beauty Ladies® on Facebook 

The first image film was produced

Henrik Rietberg

joins the Eden’s Creations team in third generation

20 million pots

High Five® – the first five-color Calluna is launched

Product series Skyline® is launched on the market

First participation as exhibitor at IPM Essen

Since 2013, it is impossible to imagine IPM without the Beauty Ladies®.

Every year they present the strong, new concepts at the trade fair and inspire both the trade professionals and the gardeners. Feel free to come by and see for yourself!

30 million pots

Rapid growth requires larger seedling capacities

In 2004, Nica started the production of Beauty Ladies young plants. Since then, the number of Beauty Ladies on the market has increased more than tenfold and strong partners for the rapid expansion of young plant production were needed:

Thus, one after another young plant producers joined in the following years and the Belaju Group was founded.

In the meantime, 6 highly specialized young plant producers are on board as producers, who constantly spur each other on to new best performances in partnership cooperation and give the more than 100 Beauty Ladies® producers a top start for their production:

  • NiCa – Beauty Ladies® young plant producer since 2003

  • Weerts Jungpflanzen – Beauty Ladies® young plant producer since 2005

  • Gartenbau Canders – Beauty Ladies® young plant producer since 2012

  • Gartenbau Janßen – Beauty Ladies® young plant producer since 2015

  • Gartenbau Welbers – Beauty Ladies® young plant producer since 2019

  • Gartenbau Boland – Beauty Ladies® young plant producer since 2019

The second image film was produced

Beauty Ladies® on Instagram 

40 million pots

Seastar® – the new product brand comes on the market

Foundation of the young Beauty Ladies® group

Young, fresh & innovative – With the young Beauty Ladies® group, second and third generation producers are given a platform so that an exchange can take place among ambitious producers of the same age.

Colour Crown® – new product brand to be launched on the market

50 million pots

Eden’s Creations continues to expand the young team and creates even stronger structures in the growing sector.

Champs® – the new product brand comes on the market

The third image film was produced

Beautybelle® – the new product brand comes on the market

Eden’s Creations joins the Dutch consortium “Next Level Ornamental Plant Breeding” and increases the focus on sustainable breeding.

Winterladies® – the new product series comes onto the market

Breeding fully professionalized and focused on sustainability for the future

The company Europlant Canders with Gerd, Tom and Marc is still on the upswing and keeps the focus on the expansion of the production and with the trade partners.